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FORT LAUDERDALE, Fla., Dec 15, 2009 (BUSINESS WIRE) -- For the sixteenth consecutive year, National Beverage Corp. (NASDAQ: FIZZ) is supporting medical research at St. Jude Children's Research Hospital through its St. Nick's holiday drink program. Through its sponsorship, National Beverage is helping St. Jude in discoveries that have completely changed how the world thinks of cancer and other catastrophic disease care - for children.
Additionally, National Beverage has once again been designated an official partner in St. Jude's 'Thanks and Giving' holiday fundraising and awareness campaign. Not only are St. Nick's holiday soft drinks wonderfully decorated with artwork done by the children of St. Jude, they also prominently display the unique St. Jude 'Thanks and Giving' logo. St. Nick's Snowflake Orange, Candy Cane Cola, Frosty Red Grape and Holiday Punch flavors contain only 90 calories per eight-ounce serving and are available in eight-ounce cans and one and three-liter bottles.
"Team National embraces the opportunity to give wishful children the ultimate gift this holiday season . . . the gift of hope! Particularly in these trying economic times, we all must recharge our efforts and continue making heartfelt donations - yes, even in tough times! World economies matter little when a stricken child arrives at St. Jude seeking a . . . miracle. Let us all help St. Jude turn those miracles into - hope . . . for all children . . . everywhere!" proclaimed Nick A. Caporella, Chairman and Chief Executive Officer.
To further support St. Jude's untiring mission and to encourage donations, National Beverage Corp. has again sponsored a full-page ad in USA Today to demonstrate the importance of the work being done at St. Jude. In addition to purchasing St. Nick's drinks, consumers can also make donations online at www.stnicks4stjude.com.
"We are thrilled that National Beverage is once again a part of our annual Thanks and Giving campaign," said Marlo Thomas, National Outreach Director for St. Jude. "Their dedication to the campaign has an enormous impact on the lives of countless children and their families in communities across the country who benefit from their caring and generous spirit. National Beverage will enable us to carry on our mission that no child should die in the dawn of life."
National Beverage is highly innovative, making it unique as a pace-setter in the changing soft-drink industry. Its lineup of refreshment products including - energy drinks; fortified powders and SuppleNutrients; and functionally enhanced juices and waters - are geared toward the lifestyle/health-conscious consumer.
Shasta(R) - Faygo(R) - Everfresh(R) and LaCroix(R) are aligned with Rip It(R) energy products to make National Beverage . . . America's Flavor-Favorite - soft-drink company.
Fun, Flavor and Vitality . . . the National Beverage Way
SOURCE: National Beverage Corp.
National Beverage Corp.
Grace Keene, Office of the Chairman, 877-NBC-FIZZ
Copyright Business Wire 2009