For the comparable first quarters FY2014 vs. FY2013:
"Should we have the most credible reason for these results (and we could
have), would it make a difference?" asked
"From mega retailers to soft drink giants, the summer of '13 will symbolically claim its victims! Consequently, the culmination of nervousness of a ‘whiplashed' consumer to the ‘knee jerk' reaction of Big Cola . . . all segments of soft drink sales were affected — as retailers and soft drink companies subsequently disclosed. The lowering of prices being Big Cola's response — further complicated the situation! Cooler weather compounded already weakened consumer spirits," indicated Caporella.
"The consumer revolted in anger to yo-yo pricing; Big Cola's pricing tactics didn't stop the sales and market share declines. Yesteryear's shopper had higher disposable income and a more comfortable, content state of mind; discount pricing resulted in greater single purchases — NOT this tense summer of '13!" Caporella continued.
"Maybe everyone learned an invaluable lesson — ‘No instant fix for a distraught consumer!'
Good soft drinks are to the human race what sunshine is to a picnic!
Thankfully, after the
"As I repeat from our Annual Report, look at our track record over the
past twenty years — no mental degradation has occurred! Judge us by all
four quarters next
National Beverage's iconic brands are the genuine essence . . . of America.
"Patriotism" — If Only We Could Bottle It!
Fun, Flavor and Vitality . . . the National Beverage Way
This press release includes forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such factors include
fluctuations in costs, changes in consumer preferences and other items
and risk factors described in the Company's
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