Press Releases

LaCroix’s Spring Taste is . . . UP!!

March 4, 2020 at 10:50 AM EST

Shelves Loaded Nationwide Very Soon

Latest Naturally-Essenced Varieties Come to Market

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- National Beverage Corp. (NASDAQ: FIZZ) announces its two new naturally-essenced flavors of LaCroix – the enticing savor of LimonCello and the refreshing taste of Pastèque (French for watermelon) – will hit store shelves nationwide this spring. These innovative new varieties join the LaCroix family of 27 refreshingly innocent flavors.

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LimonCello by LaCroix (Photo: Business Wire)

LimonCello by LaCroix (Photo: Business Wire)

LaCroix, America’s distinguished sparkling water brand, is ‘upbeat for action’ –
‘mmm’ 2020 Springtime Delights!

Both LimonCello and Pastèque capture ‘the extravagance of delicious!’ Fans will be instantly transported to the Italian Riviera with the refreshing finesse of LimonCello. Pastèque captures lusciousness of a sweet watermelon and is one of the most highly-anticipated flavors to date. “Customers have greeted both LimonCello and Pastèque with delight and both flavors are sure to become . . . the sips of summer,” said a company spokesperson.

LimonCello and Pastèque are currently available at select retailers around the country and will be available nationwide this spring.

“Heading into 2020 Springtime, the pace of innovation is at an all-time high,” said a company spokesperson. “LaCroix is recognized as America’s favorite naturally-essenced sparkling water and has been loyal to its healthy promise from the start. Our commitment to our consumers is to convey an innocent, uplifting mindset that not only delivers a delicious taste, but also includes a ‘feeling’ that we are enthusiastic about our health-based future innovations. LaCroix initiates fervor that drives loyal fans to create viral videos, turn their obsession into Halloween costumes and artwork, and express their genuine love for LaCroix in countless other ways.”

LaCroix is proclaimed by health-conscious consumers everywhere as the ‘epitome’ of taste!

Grace Keene, 877-NBC-FIZZ

Source: National Beverage Corp.