National Beverage Corp. Rebukes Maxim Report
- Revenue of
$826 million, up 17% from FY 2016
- Net Income of
$106 million, up 73%
- EPS of
$2.27, up 73%
- EBITDA* of
$174 million, up 66%
"Additionally, Maxim also failed to state that if the current administration's tax proposals are enacted, EPS would increase from
"National Beverage is unique - I want to assist those who write about LaCroix and Shasta SDA (soft drink alternative) future growth prospects and ultimate value, while still maintaining our edge or pathways to our fabulous growth probabilities:
VPO - VPC Dynamics
National Beverage employs methods that no other company does in this area - VPO (velocity per outlet) and VPC (velocity per capita). We utilize two proprietary techniques to magnify these measures and this creates growth never before thought possible. Unique to National Beverage is creating velocity per capita through proven velocity predictors. Retailers are amazed by these methods and find before and after changes so dynamic that they demand we afford them the use of these methods as frequently as possible.
Shelf Demographics and Marketing
Putting the very same products from top to bottom on each and every shelf across our nation is a bad practice and assumes that every unit has exactly the same consumers each and every visit. This is a sure fire failure for the retailer, the consumer and the supplier. So we never do that! But, in all candor . . . most everyone else does. A big edge relative to innovation gives National Beverage a gigantic advantage here.
Protocols - Programming and Shelf Marketing
Our consumer is so loyal (a cult) that they determine how we conduct business across the entire spectrum of company and geography. We insist that our consumer is satisfied with the lineup of SKUs and what kind of promotional activities we engage in. This is rewarded by volume increases and which SKU is specifically promoted. The result is our retail partner is assured sales and healthy margins.
ACV - Household Penetration
There is data that states that sugar is the tobacco of the 70's and 14% of the population of
When one reads that 94% of American households buy some CSDs - the fact that more households will stop or convert to healthier beverages is a dynamic fact of truth.
Shasta SDA has great potential as the cola category is so very large. When one considers that choices to have a refreshing great-tasting beverage are not plentiful - LaCroix and Shasta SDA are innocent, easily accessible, great choices.
Take a look at other articles written about National Beverage: LaCroix Makes National Beverage a
National Beverage's iconic brands are the genuine essence . . . of America
"Patriotism" - If Only We Could Bottle It!
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks, uncertainties and other factors described in the Company's
*Although the Company reports financial results in accordance with accounting principles generally accepted in
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