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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM 8-K
CURRENT REPORT PURSUANT
TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of report (Date of earliest event reported): September 29, 2006
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National Beverage Corp.
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(Exact Name of Registrant as Specified in Its Charter)
Delaware
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(State or Other Jurisdiction of Incorporation)
1-14170 59-2605822
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(Commission File Number) (IRS Employer Identification No.)
One North University Drive
Fort Lauderdale, Florida 33324
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(Address of Principal Executive Offices) (Zip Code)
(954) 581-0922
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(Registrant's Telephone Number, Including Area Code)
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(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):
|_| Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)
|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))
Item 8.01 Other Events
On September 29, 2006, National Beverage Corp. issued a press release discussing
its energy drink products. This release is furnished herewith as Exhibit 99.1
hereto.
Item 9.01 Financial Statements and Exhibits
(c) Exhibit 99.1 Press release dated September 29, 2006
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
National Beverage Corp.
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(Registrant)
Date: September 29, 2006 /s/ Dean A. McCoy
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Dean A. McCoy
Senior Vice President -
Chief Accounting Officer
EXHIBIT INDEX
99.1 Press release dated September 29, 2006.
Exhibit 99.1
National Beverage... Energizing the `Energy Segment'
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Sept. 29, 2006--Throughout
the nation, consumers are enjoying energy boosts with new and unique
offerings by National Beverage Corp. (AMEX:FIZ).
Rip It, the company's most popular energy brand, has gained
additional distribution with the nation's largest retail drugstore
chain on a national basis. Rip It's six delicious flavors can be found
in warehouse chains, drug and dollar stores and grocery chains from
coast to coast.
Detroit now has its "Freek On" with National Beverage's recent and
funkiest energy drink, FREEK(TM), in five outrageously evil and
delicious flavors. FREEK recently hit the Detroit market with a unique
marketing campaign featuring 'teaser' billboards, freaky contests,
free tee-shirts, and wild sampling events.
Pleased by the results of FREEK in Detroit, the brand is being
rolled out to other major metropolitan markets.
Additionally, National Beverage's newest energy drink developed by
women for women - Chic - will be launched during the National
Association of Convenience Stores (NACS) show in Las Vegas beginning
October 9. Chic provides enhanced alertness and 'feelings' relative to
energy with a refreshing fruit flavor and the packaging is in
attractive, slim cans.
"The energy drink category exploded in 2005 with sales of $3.4
billion and industry experts expect energy sales to triple in the next
five years," stated Joseph G. Caporella, President. "We created a
special niche in this competitive category when we introduced Rip It
in delicious fruit flavors in late 2004.
"Due to National Beverage's soft drink specialization - FLAVORS -
many distribution partners had requested that we aggressively pursue
expansion into the energy segments these past several years. National
Beverage Corp. has a strong persona due to its financial strength and
hybrid structure with manufacturing/distribution operations and the
largest soft-drink warehouse distribution nationally. We believe that
opportunities present at this time, coupled with the dynamics of our
distribution partners, require expansion of our energy products,"
Caporella continued.
"Our energized strategy is under way and will remain the focus of
our company in the future...leaving no doubt in the consumers'
'minds/mouths' that flavored energy is 'FUNNER' and certainly that's
what we're all about at National Beverage," concluded Caporella.
National Beverage is a UNIQUE BEVERAGE COMPANY that innovates and
produces energy drinks, powders, soft drinks, bottled waters, juices
and juice products, and is highly recognized for a line of refreshing
flavors through its popular brands: Shasta(R), Faygo(R), Ritz(R),
Everfresh(R), Mr. Pure(R), LaCroix(R) , Rip It(R) , FREEK (TM) and
Chic (TM).
Fun, Flavor and 'E' Vitality...the National Beverage Way
Note: This press release includes forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause actual results,
performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or
implied by such forward-looking statements. Such factors include
fluctuations in costs, changes in consumer preferences and other items
and risk factors described in the Company's Securities and Exchange
Commission filings and the Company disclaims an obligation to update
any such factors or to publicly announce the results of any revisions
to any forward-looking statements contained herein to reflect future
events or developments.
CONTACT: National Beverage Corp., Fort Lauderdale
Grace A. Keene, 954-581-0922